The Truth About Marketing Funnels (And Why You're Probably Doing It Backwards)

Nik Cree

Discover the truth about marketing funnels and why most business owners are building them backwards. This blog breaks down the right way to design a funnel—starting with your offer and working upwards—so you attract quality leads and convert them into paying clients. Learn how to flip your funnel, avoid common mistakes, and use simple tools to create a customer journey that actually works. Perfect for coaches, consultants, and small business owners who want predictable sales without overcomplicating their marketing.